President & CEO
Greg Bradley has 29 years of experience in the consumer packaged goods industry, most recently as Head of the US Operating Team for GlaxoSmithKline Consumer Healthcare (GSK).
He has extensive experience including Sales, Marketing, Supply Chain and General Management. Greg has helped create mega Brands in the CPG industry in every facet of their development, from strategic planning all the way through to retail execution and integrated logistics.
Greg developed an industry leading Sales Team that serves as partner of choice to key Retailers in the US market. Under his leadership, these sales teams launched an industry leading 5 Rx-OTC switches and played a pivotal category leadership role in multiple Health Care categories.
Greg also led GSK’s Expert Sales forces responsible for Primary Care Physicians and Oral Health Care Professionals. This unique combination of front store and back store experience is fundamental to the development of strong OTC Healthcare businesses. Greg is a magna cum laude graduate of Indiana University of Pennsylvania and serves on multiple industry Boards and Associations. As Advantage Consumer Healthcare’s CEO, Greg oversees every facet of the company’s operations.
Senior Vice President & Chief Customer Officer
As Vice President of Consumer Sales, Clark Brown was responsible for GlaxoSmithKline’s (GSK) Consumer Healthcare U.S. sales force which included its customer sales, retail broker and retail merchandising divisions.
He has 25 years of experience in the Consumer Packed Goods industry and holds a B.S. degree from Michigan State University where he also was a member of the Spartan football team. Using principles of customer centricity, Clark focused on building a single, integrated view of GSK in the retail community, enabling the sales organization to become more strategically focused. Understanding how to satisfy customers, and learning more about the practices and processes to be relevant to customers was a main focus during his time with GSK.
While working for GSK, Clark held more than 8 leadership roles in the sales strategy, operations and learning and development departments. Previously, he served in a consumer promotion leadership role for GSK’s Nicorette and NicoDerm brands. He was also instrumental in the planning and gold-standard execution of five Rx-to-OTC switch launches for large brands such as Tagamet HB, Nicorette Gum, NicoDerm CQ, Abreva, and alli.
Under his leadership, GSK implemented the practice of value-based segmentation; analyzing and identifying GSK’s groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them. The goal of segmentation was to achieve excellence, create a competitive advantage, and to create long-term sustainable growth.