Full-Service Strategic Planning & Category Management

Our leadership team has launched and managed over 45 brands representing more than $2 Billion in retail sales.Because of this experience we have an intimate understanding of the strategic planning it takes to successfully launch, manage and grow OTC Healthcare brands. Whether you’re looking for a partner to help with a switch, launch or improve the performance of an existing OTC healthcare brand, we can deliver a comprehensive and customized plan to help your brand win at retail.

Strategic Planning Services

  • Packaging, Positioning, Logistics, Configuration, etc.

  • Advertising Strategies

  • Consumer and Trade Promotion Strategies

  • Pricing Strategies

  • Consumer and Shopper Insights

  • Brand Planning

  • Pharmacy Education Strategies

  • Launch Planning

  • Supply Chain Analysis, Order to Cash and Support

  • Online Strategies

  • On-Shelf Merchandising Systems & Education

  • Consumer Education Material Development

  • Shopper Marketing Strategy and Development

Category Management Services

  • Full Category Analysis

  • ROI Analysis

  • Consumer and Shopper Research / Insights

  • Forecasting