Advantage Consumer Healthcare Off to a Fast Start
PITTSBURGH, PA, March 16, 2012 – Advantage Consumer Healthcare (http://www.advantagechc.com), a new full-service, sales, marketing and supply chain company has captured the attention of the industry. In it’s first nine months the company has added six key clients including 3 OTC switches.
Advantage Consumer Healthcare credits this early success to its laser focus on serving OTC healthcare brands and clients. The company specializes in OTC switches, Healthcare Product launches and improving in-market performance of existing OTC healthcare Brands. Their full service capabilities include strategic planning, HQ and retail selling execution and complete supply chain support. Even though the venture is only 9 months old, it is already getting glowing reviews. Kenn Adach, Vice President of Consumer Marketing for Orasure Technologies says:
“We conducted an extensive search to find the perfect partner in helping us enter the OTC healthcare Market. We chose Advantage Consumer Healthcare because of their unique experience and capability in the OTC healthcare field. They have proven to be so much more than a traditional sales agency. Greg and Clark have been instrumental in developing our strategic plan internally and their team is clearly top notch in working with our trade customers. We are thrilled to have them as partners.”
With an average tenure of 25 years at some of the best healthcare companies in the world, the Advantage Consumer Healthcare’s leadership team has successfully launched and managed over 45 brands resulting in $2 billion in retail sales. Clark Brown, Senior VP & Chief Customer Officer says, “We are excited about the opportunity to utilize our experience to help our clients and retail partners bring important healthcare solutions and brands to consumers.” Before founding Advantage Consumer Healthcare, Mr. Brown and Mr. Bradley were senior executives at GlaxoSmithKline Consumer Healthcare. “We used to sit in the same chairs our clients are sitting in now,” said Bradley. “This gives us a very unique understanding of the OTC marketplace and our clients’ needs.”
The company is dedicated to serving the needs of OTC healthcare clients, who are looking to switch, launch or improve the performance of their Brands. “From speaking with clients, we knew there was a growing need for OTC healthcare specific expertise across the spectrum of sales, marketing and supply chain capabilities. We also knew that successfully addressing this opportunity would require creating a new company, with the right leadership team, and a very focused approach. We are really quite energized by the client enthusiasm for this new OTC healthcare model to date, and are committed to building on the success of these partnerships in the years to come,” said Sonny King, Chairman and CEO of Advantage Sales & Marketing.
To learn more, visit Advantage Consumer Healthcare in booth #368 at NACDS or online at, http://www.advantagechc.com