Please Upgrade
Your Browser.

It looks like you may be using a web browser version that we don't support. To have the best browsing experience, please upgrade to Microsoft Edge, Google Chrome or Safari.

Strategic PlannING

With close relationships at every level at key retailers in the OTC healthcare space, we understand — and know how to engage — the OTC healthcare consumer.

We’ll help establish your organization as an authorized vendor in the marketplace and plan and launch every element needed to create a brand in the OTC marketplace.

We understand the complexity of retail launches and can deliver a comprehensive and customized plan to bring your brand to market — even if it means establishing a new space at retail.

Whether you’re looking for a partner to help with an Rx-to-OTC switch, a product launch or performance boost of an existing OTC brand, we’ll deliver a comprehensive and customized plan to build your business.

Strategic Planning

  • Packaging, positioning and logistics
  • Consumer and trade promotions
  • Pricing Consumer and shopper research and insights
  • Brand planning
  • Pharmacy education
  • Product launches
  • Supply chain analysis
  • Online sales
  • On-shelf merchandising and execution
  • Consumer education

Category Management

  • Full category analysis
  • Return on investment analysis
  • Consumer and shopper research
  • Forecasting
Two woman brainstorming ideas with sticky notes on a window